Wilfred's Non-Alcoholic Aperitif

Price: $73.00
Tasting notes

Wilfred's pours a ruby-red colour and leads with bitter orange, supported by rosemary and a hint of rhubarb, with clove adding spice. It is bittersweet in style, with a full mouthfeel. It is made in the style of aperitifs such as Aperol and Campari, with a bitterness drawn from bitter orange and gentian. More info

BodyFruitTanninAcidity
OrangeRosemaryRhubarbClove
Dry/Sweet:Dry
Alcohol:0.0%
Country:United Kingdom
Region:England
Bottle Size:500ml
Sugar Level:Zero Added Sugar
Current favorites
Important information

We will process and ship your order in 2-3 business days, you will receive a shipping confirmation email with tracking as soon as the Carrier scans the shipping label.

Ground shipping time depends on location, here's a breakdown:

West Coast: 1-2 business days
Midwest: 3-4 business days
East Coast: 5 business days

Process time is not shipping time. Shipping time starts from the days successive to the day of shipping, after the order has been processed.

See here our shipping policy.

Important Compliance Requirements

FedEx and other carriers we might occasionally use can only deliver wine to customers who are 21 years or older. Someone must be at the address to receive the package; carriers don't just drop a package and leave. They must ensure the person receiving the wine is 21 or older. Shipping to PO Boxes is not allowed.

Ship to a FedEx Store

If nobody can be at your address to sign for the package, you can have your order sent to a FedEx store instead. Enter your preferred FedEx store as the shipping address at checkout and we'll ship your order there. Once it arrives, you have 5 business days to pick it up, and you'll need to show your ID.

Re-shipping a Package

If a package is returned to us after three failed delivery attempts, we can only re-ship the wine upon payment of a re-shipping fee, to be determined based on the shipping address and number of bottles. Shipping wine is extremely expensive. We are sorry about this, but we have no other choice. Please make sure there's always someone at the address you enter as your shipping address.

If you'd like to receive a refund for a package that was returned to us after FedEx made three delivery attempts, we can do that but we must keep a $20 refund fee; FedEx charges us a lot of money for returns, unfortunately, I can't stress this enough.

Re-routing a Package

If you'd like to reroute a package after it's been shipped, we can do so for a $20 re-routing fee. We cannot re-route a package across state borders. For any change of address, please contact us as soon as possible, ideally within 1-2 days from placing the order or we cannot guarantee we'll be able to reroute or change your order's shipping address.

Canceling an Order

If you'd like to cancel an order after it's been shipped, we can do so upon payment of a small cancellation fee – the amount depends on the size of the order. Carriers charge us a lot of money to recall a package en-route.

Heat/Frost damage

We are not responsible for heat- or frost-related issues. We offer ice packs upon request, at a cost, but even so, we can't be held liable if it's 104 where you are and corks pop. Please let us know if you think that there could be heat-related issues. If we don't hear anything from you regarding weather issues before an order is shipped, or if you don't request a hold due to the weather, we are not responsible for heat/frost damage.

Placed an order. What next?

1. You will receive an order confirmation email with your order summary.*

2. As soon as your order ships from the warehouse, usually within 2-3 business days, this applies to all shipping rates, you will receive a shipping confirmation email with your tracking information. 2DAY shipping refers to shipping time; we still need 2-3 business days to prepare an order. We need to pick and pack, QA, add printed collateral, and palletize the orders.

3. Please track your package using the tracking service.

4. The carrier will attempt delivery a maximum of 3 times. After 3 delivery attempts, your package will be sent back to our warehouse.**

*Please ensure your email address is correct; otherwise, you will not receive the order and shipping confirmation emails.

**If delivery is attempted 3 times without success, or if you fail to retrieve your package from the carrier depot by the stated deadline, the shipping fee will not be refunded to the customer.

Returns Policy

If you are not satisfied with your purchase, please contact us at (424) 414-2040 or via e-mail at hello@primalwine.com between 9 am and 5 pm Pacific Standard Time, Monday through Sunday, we would like to understand and try to solve your concerns. We can offer refunds only as store credit.

Wilfred's Non-Alcoholic Aperitif
$73.00

Producer profile

Wilfred's

Wilfred's is a British non-alcoholic drinks business founded in 2019 by Chris Wilfred Hughes, a former engineer who had worked on Japanese high-speed trains. Hughes turned away from alcohol to prioritise his health after a period of burnout and stress in his 30s. Drawing on a background in engineering and an interest in cocktails, he set out to reformulate the spritz without alcohol. He worked through more than 100 recipes over roughly 18 months before approving the final blend. The business is based in Wimbledon, London, and carries the founder's own name.

Wilfred's does not grow grapes or farm vineyards; it is a botanical aperitif rather than a wine, so it has no vineyard hectares, elevation, soils, vine age or planting density. The product is built from botanicals that Hughes sourced during travels, described as ranging from Japanese hibiscus to English rose. The core botanicals in the finished aperitif are bitter orange, rosemary, rhubarb, clove and gentian. These are used alongside water, sugar, citric acid, and carrot and blackcurrant concentrates. The recipe is free from artificial flavours, sweeteners and colours, and is vegan-friendly and gluten-free.

Wilfred's is produced in England by distilling and extracting its natural botanicals, then blending them into a finished aperitif. The blend combines distilled and extracted bitter orange, rosemary, clove, rhubarb and gentian with water, sugar and citric acid. Carrot and blackcurrant concentrates contribute to its ruby-red colour. Potassium sorbate and sodium benzoate are added as preservatives. The final product is bottled at 0.0% ABV in a 500ml bottle, with the founder having led the formulation over 18 months and more than 100 trial recipes.

Wine region

England, United Kingdom

Frequently asked question

We will process and ship your order in 2-3 business days, you will receive a shipping confirmation email with tracking as soon as the Carrier scans the shipping label.

Ground shipping time depends on location, here's a breakdown:

West Coast: 1-2 business days
Midwest: 3-4 business days
East Coast: 5 business days

Process time is not shipping time. Shipping time starts from the days successive to the day of shipping, after the order has been processed.

Signature on delivery is mandatory for wine deliveries. Please make sure someone is at the shipping address to sign for the package.

If applicable, please consider delivering the package to a business address to ensure someone is available to sign for the package.

We also have the option of delivering the package to a Carrier's store for pickup. Please reach out to us to coordinate.

Carrier will try to delivery a package up to three times before returning the package to us.

If you miss a delivery and a package gets returned to us we have two options:

1) Reship the package right away: due to the very high cost of shipping and returns, we must charge a re-shipping fee to be determined based on package size and shipping destination.

2) Consolidate the returned package with your next order: this option is free of charge and it's the most popular option.

Best Sellers

This collection features our best selling natural wine from all around the world. It's the best place to start you natural wine journey! Browse one of the largest selections of natural wine available online in the United States.

Wine Clubs

Primal Wine Natural Wine Club is the best way to discover natural wine. Let us do the heavy-lifting, sit back, and relax. We will send you an ever-changing selection of natural wine made by top producers from around the world.

What wine writers and experts are saying

Recognized among the best natural wine retailers and clubs in the country.

"We included Primal Wine among America's 50 best natural wine retailers in our print edition."
"Best natural wine club: many would agree that Primal's selection is among the best."
"Primal Wine curates an excellent selection of wines you most likely aren't familiar with."
"A storefront to bookmark if you're looking to get funky with your drinking habits."
"Best wine subscription services: Primal Wine Club is great for beginners to natural wine."
"Wines that taste like Williamsburg, a hip neighborhood in Brooklyn, New York."
"This box from Primal included reds, an orange, and a white, and came with a worksheet to jot down my notes."
"In the 2024 USA Today 10BEST edition, Primal Wine is once again a runner-up in the best wine club category."
What Is | Primal Wine

What is natural wine?

Natural wine is a type of wine made in small batches from organic or biodynamic grapes with minimal intervention.
What Is Biodynamic Wine Info Cards | Primal Wine

What is Biodynamics?

Biodynamic wine is wine made from grapes farmed biodynamically. Biodynamic farming is a holistic approach.
What Is Organic Wine Info Cards | Primal Wine

What is organic wine?

Organic wine is made with grapes farmed organically. Organic farming is an alternative to conventional farming.
What Is Vegan Wine Info Cards | Primal Wine

What is vegan wine?

Vegan wine is wine made without using animal products during the fining phase of the clarification process.

What are you drinking tonight?

Explore the cellar, or let us choose for you with a curated natural wine club shipment.