Why These Are Our Best-Selling Natural Wines
Every bottle in this collection has earned its place through repeat orders, not marketing. These are the natural wines our customers open on a Tuesday night and then reorder before the week is out—wines that consistently deliver on flavor, quality, and value. Some are entry points that convert curious drinkers into natural wine regulars. Others are bottles that experienced collectors keep in steady rotation because they reliably over-deliver for the price.
We taste every wine before it enters our shop. The bottles here represent the intersection of what we consider genuinely well-made natural wine and what our customers confirm by coming back for more. The selection shifts as new vintages arrive and as producers release limited runs, so it is worth checking back regularly.
What Makes a Natural Wine a Best Seller?
Not all great natural wines become best sellers, and popularity alone does not determine quality. The wines that land in this collection tend to share a few traits.
Accessibility without compromise. The most reordered bottles strike a balance: expressive enough to reward attention, approachable enough to pour without ceremony. They do not require a lecture on winemaking philosophy to enjoy—they simply taste good. That might mean a bright, juicy Gamay from Beaujolais that works equally well slightly chilled on a warm evening or alongside roast chicken, or a textured skin-contact white from Emilia-Romagna that surprises anyone who assumes orange wine has to be challenging.
Consistency across vintages. Natural wine is defined by vintage variation—no two years taste identical when winemakers refuse to correct and standardize in the cellar. But the producers behind our top sellers manage to deliver a recognizable quality and character year after year, even as the details shift with each harvest. That kind of consistency reflects skilled farming and experienced cellar work, not intervention.
Value. Some of our best sellers are among our most affordable bottles. Natural wine does not need to be expensive to be excellent, and several producers in this collection demonstrate that a carefully farmed vineyard and a disciplined cellar can produce outstanding wine at an approachable price. For the best deals, check our bottles under $25 or browse what is currently on sale.
How to Navigate This Collection
With over 200 wines in rotation, a few starting points can help narrow the field.
By Style
If you already know what you are in the mood for, filter by type. Our best-selling reds lean toward fruit-driven, medium-bodied styles from Italy and France—wines built around indigenous grapes like Montepulciano, Barbera, Gamay, and Nerello Mascalese. Best-selling whites range from crisp, mineral Trebbiano and Verdicchio to rounder, lees-aged Chenin Blanc and Grüner Veltliner. Orange wines and sparkling wines (including pétillant naturel) are consistently among the most popular categories—both are styles where natural winemaking tends to produce results that are difficult to replicate conventionally. Rosés peak in spring and summer but our best-selling examples drink well year-round.
By Country
Italy and France dominate this collection, which reflects both the depth of those countries' natural wine traditions and our own sourcing focus. Italian natural wines—particularly from Emilia-Romagna, Abruzzo, Piedmont, Campania, Sicily, and Lazio—make up the largest share of our best sellers. French natural wines from the Loire Valley, Beaujolais, Jura, Alsace, Auvergne, and the Rhône are close behind. Austrian, American, Spanish, and Georgian producers round out the selection with distinctive regional voices.
By Body and Occasion
Use the wine style filter to sort by light, medium, or full body. Light-bodied natural wines are ideal for warm weather, casual weeknights, and pairing with lighter fare. Medium-bodied wines are the most versatile—comfortable alongside pasta, grilled vegetables, charcuterie, or roasted poultry. Full-bodied selections suit hearty dishes, cooler evenings, and anyone who wants structure and depth from their glass.
Best Sellers for Newcomers to Natural Wine
If this is your first time buying natural wine, this collection is designed as a starting point. A few principles can make the first experience a good one.
Start with what you already enjoy. If you drink Pinot Noir, try a Beaujolais Gamay or a Nerello Mascalese from Etna—they share a similar weight and aromatic profile but with the added liveliness that native-yeast fermentation and minimal sulfur bring. If you prefer Sauvignon Blanc, look for a Loire Valley Chenin Blanc or an Austrian Grüner Veltliner. Familiar reference points make the transition natural rather than jarring.
Try an orange wine. It sounds counterintuitive for a beginner recommendation, but skin-contact whites are one of the styles where natural winemaking excels most visibly. A well-made orange wine—with its amber color, gentle grip, and savory depth—offers something that simply does not exist in conventional winemaking. It is often the bottle that makes people understand what the natural wine conversation is about.
Consider a pét-nat. Pétillant naturel sparkling wines are among the most immediately enjoyable natural wines available. Lightly fizzy, often slightly off-dry, and endlessly versatile with food, they are approachable without being simple.
Let us pick for you. If narrowing down from 200+ bottles feels overwhelming, our mystery case is built for exactly this situation—a curated selection across styles and regions that introduces range without requiring research. Our natural wine club does the same on a recurring basis, with new selections every shipment.
Beyond Best Sellers
This collection captures what is popular right now, but it represents only a portion of what we carry. For the full range—including new arrivals, single-vineyard bottlings, and producers with smaller allocations—browse our complete natural wine shop, where you will also find a comprehensive guide to what natural wine is, how it is made, and how it compares to organic and biodynamic wine.
For deeper reading on specific topics, visit our guides to organic wine, biodynamic wine, vegan wine, and low-sulfite wine. Our wine region profiles and producer features offer background on the people and places behind the bottles.
