Accessibility Statement

Last updated: September 14, 2026

Primal Wine wants primalwine.com to be usable by everyone, including people who browse with a screen reader, by keyboard alone, with screen magnification, or with other assistive technology.

How we test and fix the site

We test the site with automated accessibility tooling, and we fix what it reports in the site's own source code rather than layering a plug-in over the page. Fixes made that way reach every visitor.

We also review the site by hand, and we are expanding our testing with assistive technology.

Content we do not control

Some features here are provided by other companies. We do not control their code. When we find an accessibility problem in one, we raise it with the vendor, and we will replace a feature where a vendor cannot fix it.

If something does not work, tell us

If any part of this site is difficult or impossible for you to use, email hello@primalwine.com and put "Accessibility" in the subject line. Tell us the page and what happened. We will reply, and we will help you finish what you were trying to do, including placing an order, another way.