What Primal Wine is about

Primal Wine was born as a passion project to bring honest, natural, biodynamic, and organic wine to every corner of the country, especially the places where it has been the hardest to find.

Guido Cattabianchi, founder of Primal Wine, an Italian sommelier from Valpolicella
Guido Cattabianchi Founder & Sommelier
About me

From Valpolicella to Los Angeles

My name is Guido Cattabianchi, and I'm the person behind Primal Wine. I was born and raised in Valpolicella, just outside Verona, where wine isn't necessarily a hobby or a career choice. It's part of the culture you grow up inside. My summer job as a kid was harvesting grapes. By the time I was old enough, wine was already deeply ingrained in me.

I went on to earn my sommelier certification through FISAR in 2012. Through a friend who worked at a popular enoteca, I was exposed to natural wine and realized that natural wine, in reality, had always been around. It wasn't a trend or a new invention. It was the way wine had been made for centuries, before the industry got in the way.

How we started

Wine rep to founder

When I moved to the United States, I started out working as a wine representative for an Italian importer, and eventually took over running their e-commerce site. That's where two things came together: my love for wine, and a hands-on understanding of how to sell it online.

The idea of a site dedicated entirely to natural wine had been developing for about two years. I taught myself to code and built Primal Wine from the ground up, handling everything from the website and product photography to the way each bottle gets to your door. We launched in the fall of 2018. There are plenty of great wine shops in the big cities. What I care about is reaching everyone else, all across the country, who would love these wines but has never had a way to find them.

What we sell

Classic and natural wine

We sell wine made by honest growers who farm responsibly and let the grapes speak, with as little added or taken away as possible. From classic, appellation-driven wines, to no-added-sulfites, zero-zero wines, I curate a wide range of styles and producers. I believe that wine is essentially a farming product, and what I look for in a producer is an ethical approach to winemaking that covers vineyard and cellar work.

What I like

Mid-palate and freshness

I have a personal style. I like wines with higher acidity, reds, whites, and rosés alike, and wines that are crunchy. Wines that don't crumble in your mouth but have a good mid-palate.

That said, my own taste isn't the only thing that matters. When I'm buying, I have to like the wine, but I don't think that should be the only criteria. I'll always make room for a well-made bottle from a grower I respect, even if it isn't the style I'd personally reach for first. Integrity in the cellar matters more than my preferences.

In the press

What wine writers and experts are saying

Recognized among the best natural wine retailers and clubs in the country.

"We included Primal Wine among America's 50 best natural wine retailers in our print edition."
"Best natural wine club: many would agree that Primal's selection is among the best."
"Primal Wine curates an excellent selection of wines you most likely aren't familiar with."
"A storefront to bookmark if you're looking to get funky with your drinking habits."
"Best wine subscription services: Primal Wine Club is great for beginners to natural wine."
"Wines that taste like Williamsburg, a hip neighborhood in Brooklyn, New York."
"This box from Primal included reds, an orange, and a white, and came with a worksheet to jot down my notes."
"In the 2024 USA Today 10BEST edition, Primal Wine is once again a runner-up in the best wine club category."

Classic and natural wine, shipped to you

A quick guide to what we do, how these wines differ, and how to get natural wine delivered anywhere in the country.

Natural & biodynamic

Small-batch wines from growers who farm organically or biodynamically, with as little added or taken away as possible.

Classic to zero-zero

From appellation-driven classics to no-added-sulfite, low-intervention bottles, across a wide range of styles and producers.

Shipped across the US

We reach everyone, all across the country, who would love these wines but has never had an easy way to find them.

Curated by a sommelier

Since 2018, hand-selected wines by Guido Cattabianchi, a FISAR-certified sommelier from Valpolicella, based in Los Angeles.

Tasty wines

I'm so happy I found Primal Wine for my natural wine needs!

Madison C.

I love it!

We love our membership so far and can't wait until our next shipment.

Erin C.

Best wine club

We are loving the tasting notes sheet and recipe you are sending!

Jennifer B.

Customer service

I appreciated the quick response and the above and beyond support!

Tess M.

Your questions, answered

What these wines are, how they're made, and how we choose them.

What is natural wine?Organically farmed grapes, fermented with as little intervention as possible.

Natural wine is made from organically or biodynamically farmed grapes and fermented with as little intervention as possible. In practice that means wild, native-yeast fermentation, no additives or processing aids, and little to no added sulfites. Nothing is put in and nothing is stripped out, so the wine reflects the grape, the vintage, and the place it came from.

Because it isn't filtered, fined, or corrected, natural wine can be cloudy, lightly spritzy, or a little wild from one bottle to the next. That unpredictability is part of the appeal. Learn more in our natural wine guide.

What's the difference between natural, organic, and biodynamic wine?Two describe how the grapes are farmed; one describes the cellar.

Organic and biodynamic describe how the grapes are farmed in the vineyard; natural describes how the wine is made in the cellar. Organic farming avoids synthetic pesticides, herbicides, and fertilizers. Biodynamic goes a step further, treating the vineyard as one living system and following a lunar calendar.

Natural wine almost always starts from organically or biodynamically grown grapes, then keeps cellar intervention to a minimum. So a wine can be organic without being natural, but a true natural wine is essentially always organic or biodynamic at the root. See our guides to organic and biodynamic wine.

Are your wines low in sulfites?From low-sulfite to no-added-sulfite, zero-zero bottles.

Many are. We carry everything from low-sulfite bottles to no-added-sulfite, zero-zero wines. Sulfites (SO2) are a preservative and antioxidant, but they also form naturally as a byproduct of fermentation, so no wine is ever truly sulfite-free.

Conventional wine can be dosed heavily. Natural producers add little or none, usually a tiny amount at bottling if anything at all. If sulfites are a concern for you, our no-added-sulfite selection is the place to start. Read our low-sulfite guide.

Why do all wine labels say "Contains Sulfites"?Because nearly every wine does, even with nothing added.

Because almost every wine does. US law requires the warning on any wine above 10 parts per million of sulfites, and that threshold is very low. Sulfites aren't only an additive: yeast naturally produces small amounts of SO2 during fermentation, so even a wine with nothing added will usually land above that limit and carry the label.

The notice tells you nothing about how much is in the bottle. A conventional wine dosed at bottling and a zero-zero natural wine with only trace, fermentation-derived sulfites carry the exact same three words. It's also worth saying that sulfites are widely blamed for wine headaches, but there's little evidence they're the culprit for most people. Learn more in our low-sulfite guide.

How do you choose the producers you carry?Honest farming, minimal intervention, tasted and picked by Guido.

We look for an ethical approach across both vineyard and cellar: honest growers who farm responsibly, organically or biodynamically, harvest by hand where they can, and intervene as little as possible once the grapes are in.

Guido tastes and selects every wine personally. It has to taste good, but integrity in the cellar matters more than any single style. We carry everything from classic, appellation-driven bottles to natural, minimal-intervention cuvées from small growers you probably won't find anywhere else.

Do you sell classic wine too?Yes, from Burgundy to zero-zero, curated side by side.

Yes. Alongside natural wine we curate classic, appellation-driven bottles, from Burgundy and beyond, made by growers who farm responsibly even when they aren't labeled "natural."

The line between the two is blurrier than people think, and we care more about how honestly a wine is grown and made than which category it falls into. Explore the full cellar or join a wine club.

What are you drinking tonight?

Explore the cellar, or let us choose for you with a curated natural wine club shipment.