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Guido's Picks

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Wine Clubs

Palm Tree, Glou Glou Wine Icon, Natural Wine, Primal Wine - primalwine.com

Glou Glou

Pizza Night, Pizza Slice Icon, Natural Wine, Primal Wine - primalwine.com

Pizza Night

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Asian Food

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Gifts

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Californians

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Biodyanmic

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Sparkling

The holidays are here!

Classic & Natural Wine Delivered

Icon for Guido's pick, product recommendations, natural wine, primal wine - primalwine.com

Guido's picks

Wine Club Box, Natural Wine, Primal Wine - primalwine.com

Wine clubs

Palm Tree, Glou Glou Wine Icon, Natural Wine, Primal Wine - primalwine.com

Glou glou

Pizza Night, Pizza Slice Icon, Natural Wine, Primal Wine - primalwine.com

Pizza night

Asian Food, Sushi Icon, Natural Wine, Primal Wine - primalwine.com

Asian food

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Gifts

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Californians

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Biodynamic

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Sparkling

As seen on

We've been going strong since 2018, and this means we must be doing something right. We are not the only ones to think so, even without ever hiring a PR agency. Yep, all of the people who wrote about us from the publications below did so on their own initiative or after trying our wine selection.
FOOD52 Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Best natural wine club: many would agree that Primal’s selection is among the best"
Wine Enthusiast Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"We included Primal Wine among America's 50 best wine retailers in the natural wine section"
The Strategist Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Primal Wine curates an excellent selection of wines you most likely aren’t familiar with"
FOOD & WINE Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Primal Wine is a storefront to bookmark if you're looking to get funky with your drinking habits"
Tasting Table Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Best wine subscription services: Primal Wine Club is great for beginners to natural wine"
Sprudge Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Primal Wine is trying to be a natural wine retailer for everyone, including the noobies"
Wirecutter The New York Times Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"Thomas said these wines taste like Williamsburg, a hip neighborhood in Brooklyn, New York"
GQ Logo Testimonial Primal Wine, Natural Wine Online Shop - primalwine.com
"The cool kid's natural wine club for any glou glou snobs with an already picked-over registry"

Ciao a tutti!

This is Guido, Primal Wine's owner. If you don't know where to start, consider joining our natural wine club. For a few years now, major food and wine publications have featured us among the best online wine shops and wine clubs in the nation. We've served thousands of customers who simply love our natural wine selection. You are in great hands, andiamo belli!
 

From $85 per month for 3 bottles

 

Join our Natural Wine Club

Primal Wine Natural Wine Club is the best way to discover natural wine. Let us do the heavy-lifting, sit back, relax, and enjoy our natural wine selection.

● Ships in 2-3 business days on a rolling basis
● Includes tasting notes, pairings, and monthly recipe
● Lifetime 15% discount on bottle shop orders
● Edit preferences, pause or cancel anytime

 

Best Sellers

These are some of your favorite natural wines and great value all around. Start here if you are buying for a wine party or a family dinner, we have options for every occasion. At Primal, we also pay great attention to source natural wine that's as affordable as possible.
Bottle shot of Meinklang Mulatschak Orange 2022, produced by Meinklang, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Meinklang Mulatschak Orange 2022, produced by Meinklang, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Gulp Hablo Orange 2022, produced by Gulp Hablo, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Gulp Hablo Orange 2022
Gulp Hablo
$25.00
Bottle shot of Gulp Hablo Garnacha 2022, produced by Gulp Hablo, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Gulp Hablo Garnacha 2022
Gulp Hablo
$25.00
Bottle shot of Cirelli Trebbiano d'Abruzzo 2022, produced by Agricola Cirelli, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Cirelli Trebbiano d'Abruzzo 2022
Agricola Cirelli
$25.00
Bottle shot of Folicello Lambrusco Pet Nat 2021, produced by Folicello, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Quarticello Spuma Mia Lambrusco 2021, produced by Quarticello Azienda Agricola, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Quarticello Spuma Mia Lambrusco 2021
Quarticello Azienda Agricola
$25.00
Bottle shot of So Far Out Chillable Red 2022, produced by So Far Out, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of So Far Out Chillable Red 2022, produced by So Far Out, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com

Orange Wine

Orange wine or skin contact wine is a type of wine made from white grapes where the skins are left to macerate with the must for an extended period of time. It is one of the most famous, and often hyped, natural wine style. With our selection we do our best to back the hype up!
Bottle shot of Patrick Sullivan Haggis, produced by Patrick Sullivan, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Les Vins Pirouettes Pét-Nat de Fabrice, produced by Les Vins Pirouettes, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Everything is Okay Amber, produced by Everything is Okay, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Everything is Okay Amber 2023
Everything is Okay
$28.00
Bottle shot of Drink This Wine Skin Contact, produced by St. Reginald Parish, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Sete Bomba Orange Pet-Nat 2022, produced by Sete Vini Naturali, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sete Bomba Pet-Nat 2022
Sete Vini Naturali
$30.00
Bottle shot of Markus Altenburger Chardonnay Vom Kalk, produced by Markus Altenburger, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Bottle shot of Feudo d'Ugni Lama Bianca Orange, produced by Feudo d'Ugni, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Feudo d'Ugni Lama Bianca 2020
Agricola Cirelli
$30.00
Bottle shot of Populis Macerated White Wine 2023, produced by Populis Wine, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com

Vino que Vendrá

A wine blog dedicated to the places and faces of natural wine. Join us in our journey through terroir!
Jules Chauvet, The Godfather of Natural Wine, Primal Wine, Natural Wine Blog - primalwine.com
In natural wine, few names carry as much weight as Jules Chauvet. Often referred to as the "godfather of natural wine," Chauvet's influence on modern winemaking practices, particularly in low-intervention and natural wines, cannot be overstated. This essay delves into...
Marcel Lapierre, Natural Wine Pioneer, Primal Wine, Natural Wine Blog - primalwine.com
One of France's founders of the natural wine movement is widely regarded as the French winemaker, Marcel Lapierre. Lapierre's approach to winemaking, which emphasized minimal intervention and the use of natural methods, has inspired a new generation of winemakers to...
Podere Pradarolo Tractor, Emilia-Romagna, Natural Wine - primalwine.com
Podere Pradarolo is located in Varano de' Melegari in Emilia-Romagna, Northern Italy. The estate spans over 60 hectares, with only 5 hectares dedicated to vineyards.The journey of Podere Pradarolo began in 1989 when Alberto and Claudia Carretti transitioned from their...
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Fast shipping

We ship in 2-3 business days on average
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Secure payment

Shopify payments, PayPal, ShopPay
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Recycled box

Compostable recycled pulp inserts standard
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Customer care

Very responsive via e-mail, we will figure it out!
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Carbon neutral

Thanks to our partner we are offsetting CO2
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Family owned

Proudly so, not VC or private-equity backed

Frequently asked question

Natural wine is, first and foremost, a farming product. This means there are no pesticides in the vineyard, and low intervention is preferred in the cellar. Ethical practices are respected throughout the entire process, especially labor practices.

Not all organic wines are natural, but all natural wines use organically or biodynamically grown grapes, usually hand-harvested. Natural wine has no added or minimal added sulfites (very low sulfites, at 10-100 ppm versus the allowed 350 ppm).

Natural wine can be cloudy or retain sediment due to a lack of filtration and clarification. It might be earthy, slightly effervescent, wild, enjoyably unpredictable, always endlessly interesting. We are aware that it can be an acquired taste, but that's also the beauty of it. Discovery.

Like every other type of wine, any other product really, natural wine can be well-made or poorly made; good or bad. We eschew dogmatism in favor of constant exploration of this fascinating category, selecting our wine based strict criteria. Yes, natural wine must taste good.

All of Primal Wine's wines are dry wines. A wine can be considered a dry wine when all the grape sugar has been fermented into alcohol and CO2 by yeast. A dry wine, somewhat improperly but not incorrectly, can be defined as sugar free. All the sugar has been transformed into something else during fermentation.

This is not something exceptional. In fact, most of the wine on the market is fermented dry. Unless we are talking about very specific wines – some sparkling wines, dessert wines, wines used in religious ceremonies, or easy-to-identify mass-produced wine where high residual sugar is a stylistic choice.

Overemphasizing how we sell "zero sugar" wine is not what we do at Primal Wine – that's not our marketing angle. But by virtue of selling dry wine, we are selling "no sugar" or "sugar free" wine. I hope this clarifies some misconceptions about wine. Once again, most wine is dry. Making dry wine is the norm. Making sweet, high-sugar wine is the exception.

We will process and ship your order in 2-3 business days, you will receive a shipping confirmation email with tracking as soon as the Carrier scans the shipping label.

Ground shipping time depends on location, here's a breakdown:

West Coast: 1-2 business days
Midwest: 3-4 business days
East Coast: 5 business days

Process time is not shipping time. Shipping time starts from the days successive to the day of shipping, after the order has been processed.

See here our shipping policy.

Signature on delivery is mandatory for wine deliveries. Please make sure someone is at the shipping address to sign for the package.

If applicable, please consider delivering the package to a business address to ensure someone is available to sign for the package.

We also have the option of delivering the package to a Carrier's store for pickup. Please reach out to us to coordinate.

Carrier will try to delivery a package up to three times before returning the package to us.

See here our shipping policy.

If you miss a delivery and a package gets returned to us we have two options:

1) Reship the package right away: due to the very high cost of shipping and returns, we must charge a re-shipping fee to be determined based on package size and shipping destination.

2) Consolidate the returned package with your next order: this option is free of charge and it's the most popular option.

See here our shipping policy.

When I founded Primal Wine, I didn't think I would change the world or any other nonsense like that. I wanted to create a well-designed and easy-to-use online store focused on natural wine; it's as simple as that. At the time, to my surprise, except for websites run by brick-and-mortar stores, there was no online wine store solely focused on natural wine. With Primal, I just wanted to freshen up the online natural wine scene. I wanted to offer a convenient way for people who don't live in highly gentrified areas of major US cities – where let's face it, most natural wine is concentrated – to access natural wine. And the response has been incredible. We must be doing something right. Andiamo belli!

Joining one of Primal's Natural Wine Clubs offers a variety of benefits:

  1. Exclusive access: our natural wine club provides access to limited-edition bottles or wines that aren't widely available in stores. This means you can try unique, small-batch wines, often sourced directly from producers​.
  2. Convenience: Wine clubs eliminate the need to search for hard-to-find wines by delivering curated selections right to your door. You can customize your shipments based on preferences such as reds, whites, mixed, sparkling, and orange selections​.
  3. Educational Experience: Primal Natural Wine Clubs include detailed tasting notes and background information on each bottle, helping you deepen your understanding of natural wines and their unique production processes. We also include a recipe of the month.
  4. Cost Savings: Primal Natural Wine Clubs are cheaper than a bottle shop purchase of the same bottles included in the box. On average, clubs are 7-10% cheaper. In addition, we offer a lifetime 10% discount on any additional purchase made on Primal Wine.

This is what we offer now, and that's the best we can do. But we are always open to suggestions and love to hear what you think we could do to improve our Primal Natural Wine Clubs. Don't hesitate to contact us with any feedback.