Orange Wine

Discover our curated selection of orange wine and skin contact wines from renowned natural wine makers worldwide. These amber wines are crafted by fermenting white grapes with extended skin contact, creating distinctive golden hues and complex tannin structure. Expect flavors of dried apricot, honey, wildflower, and toasted nuts with fuller body than traditional white wine. Perfect for pairing with Mediterranean cuisine, Asian dishes, and aged cheeses. Browse bottles from Italy, France, Georgia, and California showcasing this ancient 8,000-year-old winemaking tradition.

250 products

Bottle shot of Schueller Riesling Cuvee Particuliere, produced by Bruno Schueller, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sold Out
Bottle shot of Everything is Okay Amber, produced by Everything is Okay, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Everything is Okay Amber 2024
Everything is Okay
Regular price $30.00
Sold Out
Bottle shot of Sete Bomba Orange Pet-Nat 2022, produced by Sete Vini Naturali, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sete Bomba Pet-Nat 2022
Sete Vini Naturali
Regular price $30.00
Sold Out
Bottle shot of Progetto Agricolo Dinamo Umbria Bianco, produced by Progetto Agricolo Dinamo, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Programma Agricolo Dinamo Umbria Bianco 2022
Programma Agricolo Dinamo
Regular price $28.00
Sold Out
Bottle shot of Markus Altenburger Chardonnay Vom Kalk, produced by Markus Altenburger, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Markus Altenburger Chardonnay Vom Kalk 2023
Markus Altenburger
Regular price $35.00
Sold Out
Bottle shot of Frank Cornelissen Susucaru Patos Catarratto, produced by Frank Cornelissen, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Frank Cornelissen portrait, natural wine producer from Sicily, buy natural wine online on Primal Wine - primalwine.com
Frank Cornelissen Susucaru Patos Catarratto 2021
Frank Cornelissen
Regular price $40.00
Sold Out
Bottle shot of Kindeli Naranja Orange, produced by Kindeli, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Kindeli Naranja 2023
Kindeli
Regular price $30.00
Sold Out
Bottle shot of Orsi Vigneto San Vito Sui Lieviti Pet Nat Macerato, produced by Orsi, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sold Out
Bottle shot of Eros de Vincent Skin Contact 2022, produced by Les Vins Pirouettes, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Eros de Vincent Skin Contact 2023
Les Vins Pirouettes
Regular price $34.00
Sold Out
Bottle shot of Feudo d'Ugni Lama Bianca Orange, produced by Feudo d'Ugni, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Feudo d'Ugni Lama Bianca 2020
Agricola Cirelli
Regular price $30.00
Sold Out
Bottle Shot of The Marigny Pinot Noir Rosé Méthode Charmat NV, buy classic and natural wine on Primal Wine, the best online wine shop in the United States - primalwine.com
The Marigny Pinot Noir Rosé Méthode Charmat NV
St. Reginald Parish
Regular price $30.00
Sold Out
Bottle shot of Conestabile della Staffa Gamó Gamay 2021, produced by Conestabile della Staffa, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Conestabile della Staffa Gamó Gamay 2021
Conestabile della Staffa
Regular price $25.00
Sold Out
Bottle shot of Populis Macerated White Wine 2023, produced by Populis Wine, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Populis Macerated White Wine 2023
Populis Wine
Regular price $27.00
Sold Out
Bottle shot of Folicello Bianco Pet Nat Limited Edition 2022, produced by Folicello, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Buffo Bianco Macerato Folicello Natural Wine Producer in Emilia-Romagna, buy natural wine online on Primal Wine - primalwine.com
Sold Out
Bottle shot of Matic Skin Contact Kerner 2022, produced by Matic, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Matic Skin Contact Kerner 2022
Matic
Regular price $28.00
Sold Out
Bottle shot of Jean-Marc Dreyer Tri Aux Auxerrois 2022, produced by Jean-Marc Dreyer, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Jean-Marc Dreyer Tri Aux Auxerrois 2022
Jean-Marc Dreyer
Regular price $65.00
Sold Out
Bottle shot of Everything is Okay Amber 2023, produced by Everything is Okay, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Everything is Okay Amber 2023
Everything is Okay
Regular price $27.00
Sold Out
Bottle shot of Abraam's M & Orange Amphora 2022, produced by Abraam, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Abraam's M & Orange Amphora 2022
Abraam
Regular price $33.00
Sold Out
Bottle shot of Mastropietro Bianco del Mastro 2022, produced by Mastropietro, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Mastropietro Bianco del Mastro 2022
Mastropietro
Regular price $22.00
Sold Out
Bottle shot of Alessandro Viola Sinfonia di Bianco 2021, produced by Alessandro Viola, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Alessandro Viola portrait, natural wine producer, buy natural wine online on Primal Wine - primalwine.com
Alessandro Viola Sinfonia di Bianco 2022
Alessandro Viola
Regular price $30.00 Sale price$40.00
Sold Out -25%
Bottle shot of AFS Bad Lighting Call you Later 2021, produced by Anders Frederik Steen, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
AFS Bad Lighting Call you Later 2021
Anders Frederik Steen
Regular price $60.00
Sold Out
Bottle shot of Fres.co x Primal Cali Skin Contact Wine 2023, produced by Fres.co, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sold Out
Bottle shot of Ambyth Estate Sauvignon Blanc Orange Wine 2022, produced by Ambyth Estate, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Ambyth Estate Sauvignon Blanc Orange Wine 2022
Ambyth Estate
Regular price $40.00
Sold Out
Bottle shot of Grape Republic Anfora Arancione 2021, produced by Grape Republic, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Grape Republic Anfora Arancione 2021
Grape Republic
Regular price $45.00
Sold Out
Bottle shot of Everything is Okay Amber Fizz 2023, produced by Everything is Okay, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Everything is Okay Amber Fizz 2023
Everything is Okay
Regular price $27.00
Sold Out
Bottle shot of San Lurnis Malvasia Pet Nat 2019, produced by San Lurnis, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
San Lurnis Malvasia Pet Nat 2019
San Lurnis
Regular price $28.00
Sold Out
Bottle shot of Podere Pradarolo Maty Bianco Macerato 2022, produced by Podere Pradarolo, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Podere Pradarolo Maty Bianco Macerato 2022
Podere Pradarolo
Regular price $29.00
Sold Out
Bottle shot of Lucy Margaux Wildman Blanc 2022, produced by Lucy Margaux, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Lucy Margaux Wildman Blanc 2022
Lucy Margaux
Regular price $52.00
Sold Out
Bottle shot of Lucy Margaux Le Oranj Sauvi B Pet Nat 2022, produced by Lucy Margaux, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Lucy Margaux Le Oranj Sauvi B Pet Nat 2022
Lucy Margaux
Regular price $45.00
Sold Out
Bottle shot of Lucy Margaux Le Petite Piccadilly Chardonnay 2022, produced by Lucy Margaux, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Lucy Margaux Le Petite Piccadilly Chardonnay 2022
Lucy Margaux
Regular price $40.00
Sold Out
Bottle shot of Lucy Margaux Vino Bianco 2022, produced by Lucy Margaux, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Lucy Margaux Vino Bianco 2022
Lucy Margaux
Regular price $40.00
Sold Out
Bottle shot of Późno Slow Poke Pinot Grigio Orange 2021, produced by Późno, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sold Out
Bottle shot of Christian Binner Saveurs Macérés 2022, produced by Christian Binner, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Christian Binner Saveurs Macérés 2022
Christian Binner
Regular price $28.00
Sold Out
Bottle shot of Barbichette Nuit Blanche 2022, produced by Barbichette, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Barbichette Nuit Blanche 2022
Barbichette
Regular price $30.00
Sold Out
Bottle shot of Cantina Margò Resistenza Rurale Umbria Bianco 2020, produced by Cantina Margò, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Cantina Margò Resistenza Rurale Umbria Bianco 2020
Cantina Margò
Regular price $30.00
Sold Out
Bottle shot of Wonderwerk Big Orange 2023, produced by Wonderwerk Co., buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Wonderwerk Big Orange 2024
Wonderwerk Co.
Regular price $31.00
Sold Out
Bottle shot of Selvadolce Bianco Pigato Vermentino 2022, produced by Tenuta Selvadolce, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Selvadolce Bianco Pigato Vermentino 2022
Tenuta Selvadolce
Regular price $43.00
Sold Out
Bottle shot of Conestabile della Staffa Grecorange 2021, produced by Conestabile della Staffa, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Conestabile della Staffa Grecorange 2021
Conestabile della Staffa
Regular price $27.00
Sold Out
Bottle shot of Delinquente Jaybird Bianco Macerato 2022, produced by Delinquente Wine Co., buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Delinquente Jaybird Bianco Macerato 2022
Delinquente Wine Co.
Regular price $30.00
Sold Out
Bottle shot of Yves Amberg Sylvaner Enfants, Espoirs du Monde NV, produced by Yves Amberg, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Sold Out
Bottle shot of Yves Amberg Riesling Orange NV, produced by Yves Amberg, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Yves Amberg Riesling Orange NV
Yves Amberg
Regular price $35.00
Sold Out
Bottle shot of Yves Amberg Nº6 Amberg Nature NV, produced by Yves Amberg, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Yves Amberg Nº6 Amberg Nature NV
Yves Amberg
Regular price $35.00
Sold Out
Bottle shot of Yves Amberg Gewurztraminer Vin Orange NV, produced by Yves Amberg, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Yves Amberg Gewurztraminer Vin Orange NV
Yves Amberg
Regular price $35.00
Sold Out
Bottle shot of Les Vignes d'Olivier Deferlante Orange 2022, produced by Les Vignes D'Olivier, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Les Vignes d'Olivier Deferlante Orange 2022
Les Vignes D'Olivier
Regular price $32.00
Sold Out
Bottle shot of Piero Mancini Vermentino di Gallura 2022, produced by Piero Mancini, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Piero Mancini Vermentino di Gallura 2022
Piero Mancini
Regular price $24.00
Sold Out
Bottle shot of Le Batossay Pied! Chenin Blanc 2022, produced by Le Batossay, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Le Batossay Pied! Chenin Blanc 2022
Le Batossay
Regular price $45.00
Sold Out
Bottle shot of Le Trio Des Vins Pirouettes, produced by Les Vins Pirouettes, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Le Trio Des Vins Pirouettes
Les Vins Pirouettes
Regular price $102.00 Sale price$112.00
Sold Out -9%
Bottle shot of Espectacular de Stephane 2019, produced by Les Vins Pirouettes, buy classic and natural wine online on Primal Wine, the best wine shop in the United States – primalwine.com
Espectacular de Stephane 2019
Les Vins Pirouettes
Regular price $32.00
Sold Out

What is Orange Wine? How is Orange Wine Made? A 101 Deep Dive

Orange wine represents one of the oldest winemaking methods in the world, yet many wine drinkers have only recently discovered this ancient style. Made by fermenting white grapes with their skins, orange wine delivers a distinctive amber color, complex flavors, and substantial texture that sets it apart from conventional white wines. This comprehensive guide explores what orange wine is, how it's made, and why this skin-contact wine style has captivated natural wine enthusiasts worldwide.


What Is Orange Wine?

Orange wine is white wine made using red winemaking techniques. Despite its name, orange wine contains no oranges—the term describes the wine's amber to deep copper color, which develops when white grape juice ferments in prolonged contact with grape skins and seeds. This process, called maceration, extracts tannins, phenolic compounds, and pigments from the skins, transforming the wine's color, texture, and flavor profile.

The wine industry also uses terms like skin-contact white wine, amber wine, or macerated white wine to describe this category. Regardless of terminology, the defining characteristic remains the same: white grapes vinified like red wines through extended skin contact during fermentation.


Ancient Origins: 8,000 Years of Winemaking History

Orange wine's roots extend deep into human history, particularly in Georgia, where archaeological evidence confirms winemaking dates back over 8,000 years. Georgian winemakers developed the qvevri method, fermenting and aging wine in large egg-shaped clay vessels buried underground. These earthenware amphorae, some holding thousands of liters, maintain consistent cool temperatures naturally without modern refrigeration.

The traditional Georgian approach involves crushing whole grape clusters—stems, skins, seeds, and juice—into qvevri. The vessels are sealed with stone lids and clay, then left undisturbed for months. This extended maceration period, often spanning six months or longer, produces wines with remarkable depth, structure, and longevity. UNESCO recognized Georgian qvevri winemaking as Intangible Cultural Heritage of Humanity in 2013, acknowledging its historical and cultural significance.

Beyond Georgia, evidence suggests ancient winemaking civilizations throughout the Caucasus region, Mediterranean, and Fertile Crescent employed similar techniques. Before modern winemaking equipment enabled juice separation, most wines underwent some degree of skin contact. The distinction between "white" and "red" wine production is relatively modern.


How Orange Wine Is Made: The Production Process

Orange wine production begins with white grape varieties—common choices include Rkatsiteli and Mtsvane in Georgia, Ribolla Gialla and Friulano in Italy's Friuli region, Pinot Grigio, and Gewürztraminer. The winemaker's approach to maceration determines the final wine's characteristics.


Maceration Duration

Skin contact duration varies dramatically based on desired style. Short maceration (3-7 days) produces lighter amber wines with moderate tannins and gentle texture. Medium maceration (1-3 months) creates more structured wines with pronounced tannins and deeper color. Extended maceration (6-12 months) yields the most intense expressions with significant tannic grip, complex aromatics, and deep orange-copper hues.


Fermentation Methods

Most orange wine producers embrace natural winemaking philosophies, using spontaneous fermentation with indigenous yeasts rather than commercial yeast strains. Wild fermentation adds complexity and regional character but requires careful monitoring to prevent spoilage. Some producers use ambient fermentation temperatures, while others employ gentle temperature control.


Aging Vessels

The choice of aging vessel significantly impacts the wine's final profile. Traditional qvevri impart subtle earthy minerality and allow micro-oxygenation through the clay's porous structure. Stainless steel tanks preserve fresh fruit character and bright acidity. Neutral oak barrels or large format foudres add textural complexity without obvious wood flavors. Concrete eggs, increasingly popular among natural winemakers, offer shape-driven lees contact and gentle oxygen exchange.


Minimal Intervention Philosophy

Orange wine production typically aligns with natural and minimal-intervention winemaking. Producers often avoid fining, filtration, and sulfur additions, or use only minimal sulfites at bottling. This hands-off approach allows the wine to express terroir and vintage characteristics authentically but requires pristine fruit and meticulous cellar hygiene.


Characteristics and Flavor Profile of Orange Wine

Orange wine occupies a unique sensory space between white and red wines, offering characteristics of both categories.


Color

The color spectrum ranges from pale gold to deep amber, burnt orange, or copper. Color intensity correlates with maceration length, grape variety, and aging duration. Ribolla Gialla produces lighter golden-orange hues, while Rkatsiteli achieves deep amber tones. Some wines develop mahogany edges with extended aging.


Texture and Structure

Orange wine's most distinctive feature is its textural weight. Extended skin contact extracts tannins that provide grip, structure, and a slightly drying sensation similar to red wine. This tannic backbone makes orange wine more substantial than conventional white wine, with fuller body and greater aging potential. The wine coats the palate, leaving a lingering, almost chewy finish.


Aromatic Profile

Expect complex, often savory aromas: dried apricot, quince, jackfruit, bruised apple, honey, beeswax, orange peel, walnut, hazelnut, chamomile, dried flowers, hay, tea leaves, tobacco, and herbs. Some wines show oxidative notes like apple cider, sherry-like nuttiness, or sourdough. Spice elements include ginger, turmeric, saffron, and white pepper.


Flavor Characteristics

Flavor profiles combine fruit, earth, and spice elements. Stone fruit flavors (peach, apricot) appear dried or preserved rather than fresh. Citrus notes lean toward bitter orange pith and marmalade. Herbal and botanical qualities—juniper, sage, thyme—add complexity. Some wines exhibit funky, brett-like characteristics or brett-adjacent flavors that natural wine enthusiasts appreciate but may challenge conventional palates.


Regional Styles and Producers


Georgia

Georgian orange wine represents the style's spiritual home. Producers ferment Rkatsiteli, Mtsvane, Kisi, and Khikhvi in buried qvevri, following methods unchanged for millennia. These wines display remarkable depth, with pronounced tannins, earthy minerality, and oxidative complexity. Georgian orange wine pairs naturally with the region's cuisine—khachapuri (cheese bread), khinkali (dumplings), and grilled meats.


Friuli-Venezia Giulia, Italy

Italy's northeastern Friuli region sparked orange wine's modern renaissance. Producers like Gravner, Radikon, and La Castellada revived ancient techniques in the 1990s, inspiring a global movement. Friulian orange wines use Ribolla Gialla, Friulano, Pinot Grigio, and Malvasia, often aged in Slovenian oak or amphora. These wines balance structure with elegance, showing more refinement than some rustic Georgian examples.


Slovenia

Across the border from Friuli, Slovenian winemakers in the Brda and Vipava regions produce outstanding orange wines. The countries share grape varieties and winemaking philosophies, with many producers employing extended maceration in large oak casks or amphora.


Austria

Austrian natural winemakers have embraced orange wine production, particularly in Burgenland and Styria. Grüner Veltliner, Welschriesling, and Sauvignon Blanc undergo skin contact, producing wines with mineral tension and herbal aromatics alongside textural complexity.


United States

American natural wine producers in California, Oregon, and New York experiment with orange wine styles. West Coast winemakers often use Pinot Grigio, Ribolla Gialla, and Vermentino, while Eastern producers work with hybrid varieties and vinifera grapes adapted to cooler climates.


Food Pairing with Orange Wine

Orange wine's tannic structure, acidity, and complex flavors make it remarkably food-friendly. The tannins cut through rich, fatty dishes, while the acidity balances bold flavors.


Mediterranean and Middle Eastern Cuisine

Orange wine shines with mezze spreads, hummus, baba ganoush, falafel, grilled halloumi, and lamb dishes. The wine's savory character complements tahini, olive oil, and herbs like oregano and za'atar.


Asian Flavors

The wine handles spicy, fermented, and umami-rich dishes that challenge conventional white wines. Try orange wine with Korean kimchi, Japanese miso-based dishes, Thai curries, Vietnamese pho, or Chinese twice-cooked pork. The tannins balance soy sauce and fish sauce, while the body stands up to bold flavors.


Roasted Vegetables and Earthy Dishes

Root vegetables, mushrooms, and lentils pair beautifully with orange wine's earthy, oxidative notes. Consider roasted carrots with cumin, mushroom ragù, lentil stew, or roasted cauliflower.


Cheese

Orange wine complements aged cheeses like Parmigiano-Reggiano, Gruyère, and aged Gouda. The tannins cut through rich, creamy cheeses, while the wine's complexity matches nutty, crystalline aged varieties.


Charcuterie and Cured Meats

Serve orange wine with prosciutto, salami, bresaola, or pâté. The wine's structure handles fatty meats, while its acidity refreshes the palate.


Serving Temperature

Serve orange wine slightly cool, between 55-60°F (13-16°C). This temperature preserves freshness while allowing aromatics and flavors to express fully. Avoid over-chilling, which mutes complexity and emphasizes tannins.


Why Orange Wine Matters

Orange wine represents more than a trend—it connects modern drinkers to ancient winemaking wisdom. The style challenges conventional categories, proving white grapes can produce structured, age-worthy wines without manipulation. For natural wine enthusiasts, orange wine exemplifies minimal-intervention philosophy, expressing terroir, vintage, and winemaker vision without technological interference.

The orange wine movement has inspired producers worldwide to rediscover traditional techniques, revive forgotten grape varieties, and question industrial winemaking practices. Whether you're exploring Georgian qvevri wines or Italian skin-contact Ribolla Gialla, orange wine offers a profound, thought-provoking tasting experience that rewards curiosity and an open mind.

Frequently asked question

Natural wine is generally made from organically or biodynamically farmed grapes, fermented with native (wild) yeasts, and produced with minimal intervention—no additives beyond little or no sulfur, and often unfined and unfiltered. There’s no single legal definition, but transparency, low sulfites, and hands-off winemaking are core principles.

There’s no scientific proof that natural wine is “healthier.” It still contains alcohol. However, many natural wines use organically or biodynamically farmed grapes, fewer additives, and lower sulfites, which some people prefer or tolerate better. Bottom line: choose transparently made bottles you enjoy—and drink in moderation.

It aligns with what drinkers want: transparency, sustainability, and distinctive flavor. Made from organically or biodynamically farmed grapes and fermented with native yeasts, natural wine is low-intervention, often lower in sulfites, and showcases terroir and small producers—delivering character, ethics, and authenticity.

No. Natural wine still contains alcohol—the primary cause of hangovers. Lower sulfites and fewer additives don’t guarantee a headache-free experience. How you feel depends on alcohol content, hydration, quantity consumed, and personal sensitivities (histamines, tannins, sugar). Choose well-made natural wines, pace yourself, eat with your wine, and drink water.

No. Natural wine revives long-standing methods—organic/biodynamic farming, native-yeast fermentation, minimal additives—and meets enduring demand for transparency, sustainability, and terroir-driven flavor. Its growth across regions, retailers, and restaurants signals a lasting category, not a passing fad.