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Mas Coutelou

La Buvette à Paulette 2019

$27.95

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Style: Dry, full-bodied red; Vin de France; dark fruit, black olive, garrigue spice; 14.5% ABV
Grapes & Terroir: 34% Merlot, 33% Mourvèdre, 33% Syrah; certified organic since 1987; clay-limestone soils, Puimisson, Hérault
Winemaking: Spontaneous fermentation with indigenous yeasts; no fining, no filtration, no added sulfites
Serving: Serve at 62-65°F; decant 30 minutes before serving
Pairing: Braised lamb, duck confit, game birds, ratatouille, aged Comté
Similar To: For fans of rustic southern Rhône reds and zero-sulfur natural wines from warm climates

La Buvette à Paulette is a red blend of roughly equal parts Merlot, Mourvèdre, and Syrah grown on the clay-limestone soils around Puimisson, a village in the Hérault department a few kilometers north of Béziers. It is bottled as Vin de France, which gives Jeff Coutelou the flexibility to blend varieties outside the constraints of any single AOC. At 14.5% ABV, it carries the warmth typical of the southern Languedoc plains while staying grounded in earthy, savory character.

In the cellar, the wine is made with full commitment to non-intervention: spontaneous fermentation with indigenous yeasts only, no fining, no filtration, and no added sulfites at any stage. The result is a wine that reads as both rustic and generous, with juicy dark fruit, black olive, garrigue spice, and soft but present tannins. Decanting for 30 minutes before serving allows it to open up fully.

The name is a nod to everyday drinking pleasure — a buvette being a small drinking spot or snack bar. This is not a cellar wine; it is made to be opened, poured, and enjoyed at the table with food.

We will process and ship your order in 2-3 business days, you will receive a shipping confirmation email with tracking as soon as the Carrier scans the shipping label.

Ground shipping time depends on location, here's a breakdown:

West Coast: 1-2 business days
Midwest: 3-4 business days
East Coast: 5 business days

Process time is not shipping time. Shipping time starts from the days successive to the day of shipping, after the order has been processed.

See here our shipping policy.

Important Compliance Requirements

FedEx and other carriers we might occasionally use can only deliver wine to customers who are 21 years or older. Someone must be at the address to receive the package, carriers don't just drop a package and leave. They must ensure the person receiving the wine is 21 or older.

Re-shipping a Package

If a package is returned to us after three failed delivery attempts, we can only re-ship the wine upon payment of a re-shipping fee, to be determined based on the shipping address and number of bottles. Shipping wine is extremely expensive. We are sorry about this, but we have no other choice. Please make sure there's always someone at the address you enter as your shipping address.

If you'd like to receive a refund for a package that was returned to us after FedEx made three delivery attempts, we can do that but we must keep a $20 refund fee; FedEx charges us a lot of money for returns, unfortunately, I can't stress this enough.

Re-routing a Package

If you'd like to reroute a package after it's been shipped, we can do so for a $20 re-routing fee. We cannot re-route a package across state borders. For any change of address, please contact us as soon as possible, ideally within 1-2 days from placing the order or we cannot guarantee we'll be able to reroute or change your order's shipping address.

Canceling an Order

If you'd like to cancel an order after it's been shipped, we can do so upon payment of a small cancellation fee – the amount depends on the size of the order. Carriers charge us a lot of money to recall a package en-route.

Heat/Frost damage

We are not responsible for heat- or frost-related issues. We offer ice-packs upon request. Please let us know if you think that there could be heat-related issues. If we don't hear anything from you regarding weather issues before an order is shipped, or if you don't request a hold due to the weather, we are not responsible for heat/frost damage.

Placed an order. What next?

1. You will receive an order confirmation email with your order summary.*

2. As soon as your order ships from the warehouse, usually within 2-3 business days, this applies to all shipping rates, you will receive a shipping confirmation email with your tracking information. 2DAY shipping refers to shipping time; we still need 2-3 business days to prepare an order. We need to pick and pack, QA, add printed collateral, and palletize the orders.

3. Please track your package using the tracking service.

4. The carrier will attempt delivery a maximum of 3 times. After 3 delivery attempts, your package will be sent back to our warehouse.**

*Please ensure your email address is correct; otherwise, you will not receive the order and shipping confirmation emails.

**If delivery is attempted 3 times without success, or if you fail to retrieve your package from the carrier depot by the stated deadline, the shipping fee will not be refunded to the customer.

Returns Policy

If you are not satisfied with your purchase, please contact us at (424) 414-2040 or via e-mail at hello@primalwine.com between 9 am and 5 pm Pacific Standard Time, Monday through Sunday, we would like to understand and try to solve your concerns. We can offer refunds only as store credit.

Producer profile

Mas Coutelou

Mas Coutelou is a family estate in Puimisson, a small village in the Hérault department north of Béziers, where Jean-François 'Jeff' Coutelou farms 13 hectares of vines. The estate has been in the family for four generations. Jeff's father began farming organically in 1987, making Mas Coutelou one of the earliest certified organic producers in the Languedoc at a time when synthetic inputs were the norm across the region. When Jeff gradually took over during the 1990s, he reduced the estate from over 20 hectares to the current 13, prioritizing quality over volume and replacing compromised parcels with olive trees, figs, almonds, and protective hedgerows to improve biodiversity.

The soils at Puimisson are predominantly clay-limestone, with some veins of Villafranchian gravel and marl across the various parcels. All vineyard work is done manually: every vine stock is hoed by hand each spring, plowing in the clay soils is kept to a minimum to avoid compaction, and pruning is timed to allow budding to finish before cutting back. Grape varieties across the estate include Syrah, Grenache, Cinsault, Mourvèdre, Merlot, Carignan, and a range of white varieties including Macabeu, Grenache Blanc, Grenache Gris, and Muscat. Several parcels are planted as field blends with up to seven varieties interplanted.

In the cellar, Jeff Coutelou uses only indigenous yeasts for spontaneous fermentation and adds no sulfur at any stage of winemaking, including bottling — a practice he applies across his entire range, including sweet wines. Wines receive no fining and no filtration. Élevage varies by cuvée and vintage. La Buvette à Paulette is made from Merlot, Mourvèdre, and Syrah in roughly equal proportions and is bottled as Vin de France, allowing the blend to fall outside regional AOC grape variety requirements.

Wine region

Languedoc, France

The Languedoc stretches along the Mediterranean coast of southern France from the Rhône delta westward to the foothills of the Pyrenees, covering the departments of Gard, Hérault, and Aude. The Hérault department, where Puimisson sits, occupies the center of this arc. The climate is fully Mediterranean: hot, dry summers with the bulk of rainfall concentrated in winter, moderated in places by sea breezes from the Gulf of Lion to the south and cool air descending from the Massif Central to the north. Soils range from limestone and gravel inland to clay-limestone mixes on the plains near Béziers, exactly the terrain that underpins Mas Coutelou's vineyards.

Languedoc holds roughly 700,000 acres under vine and accounts for more than one-third of all French wine production, making it the largest wine-producing region in the world by area. It also leads France in certified organic vineyard conversion, with approximately 33% of French organic vines located here. The appellation structure spans 23 AOCs including Corbières, Minervois, Saint-Chinian, Faugères, and Pic Saint-Loup, alongside the broader Languedoc AOC. Producers working outside AOC grape variety rules — as Mas Coutelou does with this Merlot-heavy blend — label their wines as Vin de France, the most flexible classification in the French system.

Frequently asked question

When is my order shipping?

We are doing your best to ship your order in 2-3 business days.

We will process and ship your order in 2-3 business days, you will receive a shipping confirmation email with tracking as soon as the Carrier scans the shipping label.

Ground shipping time depends on location, here's a breakdown:

West Coast: 1-2 business days
Midwest: 3-4 business days
East Coast: 5 business days

Process time is not shipping time. Shipping time starts from the days successive to the day of shipping, after the order has been processed.

See here our shipping policy.

Do I have to sign upon delivery?

Yes, someone 21 years or older must sign for the package.

Signature on delivery is mandatory for wine deliveries. Please make sure someone is at the shipping address to sign for the package.

If applicable, please consider delivering the package to a business address to ensure someone is available to sign for the package.

We also have the option of delivering the package to a Carrier's store for pickup. Please reach out to us to coordinate.

Carrier will try to delivery a package up to three times before returning the package to us.

See here our shipping policy.

What if I miss a delivery?

Worry not, we have options, but please read carefully.

If you miss a delivery and a package gets returned to us we have two options:

1) Reship the package right away: due to the very high cost of shipping and returns, we must charge a re-shipping fee to be determined based on package size and shipping destination.

2) Consolidate the returned package with your next order: this option is free of charge and it's the most popular option.

See here our shipping policy.

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What is natural wine?

Natural wine is a type of wine made in small batches from organic or biodynamic grapes with minimal intervention.

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Biodynamic wine is wine made from grapes farmed biodynamically. Biodynamic farming is a holistic approach.

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