Giulia Negri is known across Piedmont as the Barolo Girl, a nickname earned through her devotion to her corner of La Morra and her determination to make wine her own way. Born in Palermo and raised in Rome, she studied management and biology and spent a formative spell in Burgundy before returning to the family estate, Serradenari, sitting at the highest point of the Barolo DOCG.
Backstory
Giulia's great-great-grandfather acquired the Serradenari estate in the 1870s, beginning roughly 150 years of family winemaking. She started making a few wines while still studying in 2011 and took full charge of the estate in 2015, becoming the latest generation to work this historic property.
The Region
Serradenari lies above 500 metres in La Morra, among the highest vineyards in Barolo. The altitude brings strong day-to-night temperature swings and a constant breeze, giving the wines their hallmark freshness and elegance. The estate is a single 14-hectare body of vineyards and truffle woods with the winery at its center.
Vineyards and Farming
Giulia farms sustainably, harvesting by hand and rejecting commercial yeasts and additives. Her Barolo crus sit on clay, loam, marl and limestone soils; she also planted Pinot Noir and Chardonnay using Burgundy clones on special soils near the truffle forest.
Winemaking
Her artisanal approach favors tradition: long but gentle macerations, fermentation in cement with regular pump-overs to keep things cool and steady, and minimal filtration. She affectionately calls her modest winery her garage, and it turns out fewer than 40,000 bottles a year.
The Wines
The lineup centers on Barolo, led by the cru bottlings Serradenari and Marassio, alongside her high-toned, Burgundy-inspired Pinot Noir and Chardonnay. All share a signature of altitude-driven freshness and finesse.
