{"title":"Purity Wine","description":"\u003cp\u003eNoel Diaz grew up in Delano in California's Central Valley, the son of migrant farmworkers, and came north to the Bay Area for film school. He found his way into wine through hospitality work alongside his wife Barrie Quan, and the deeper he went into natural wine, the more he felt it needed to be shared beyond the circles it usually reached.\u003c\/p\u003e\u003cp\u003eDiaz and Quan launched Purity Wine in 2013 on Treasure Island, making small-batch wines with a commitment to organic, zero-zero production. In 2017 they relocated to a warehouse along the Richmond waterfront marina and opened the space as a cooperative, inviting other natural winemakers to work under the same roof. That cooperative became the Richmond Wine Collective, which now counts over twenty small-batch producers sharing space, equipment, and expertise. Diaz serves as mentor and anchor of the group while continuing to develop his own wines.\u003c\/p\u003e\u003cp\u003eMore on how they farm and work in the cellar in our \u003ca href=\"\/blogs\/natural-wine-producers-primal-wine\/purity-wine\"\u003ePurity Wine producer profile\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"syrah-purity-wine-oakstone-california-natural-wine","title":"Purity Wine Oakstone Syrah 2017","description":"\u003cp\u003eSyrah sourced from the organically farmed Oakstone vineyard in Calaveras County, within the Sierra Foothills AVA. The 2017 growing season was marked by a prolonged heat spike that caused the vines to shut down early before harvest, resulting in elevated acidity and unusually low alcohol at 11%. Grapes were hand-picked in the early morning of September 23.\u003c\/p\u003e\u003cp\u003eAfter harvest, clusters were sorted and foot-trodden until roughly one-third of the grapes were crushed. The macerating fruit was blanketed with carbon dioxide and allowed to cold-soak. Fermentation with native yeasts began three days after harvest. The cap was submerged twice daily until pressing on October 2, at which point one-third of the clusters remained intact whole. Total maceration lasted around nine days.\u003c\/p\u003e\u003cp\u003eMalo-lactic conversion began as fermentation concluded and finished within ten weeks. The wine was aged in neutral barrel and bottled unfined and unfiltered with no added sulfites. Granitic soils at elevation in the Sierra Foothills give the wine its lifted, bright character despite the warmth of the appellation.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":13014004236343,"sku":"PURIOAKS17C","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/files\/syrah-purity-wine-oakstone-california-natural-wine_4a01a1d1-c2d3-43d3-bbe3-e12a37f2ffb6.jpg?v=1780658055"},{"product_id":"orange-carbo-crush-purity-wine-natural-wine","title":"Purity Wine Orange Carbo Crush! 2020","description":"\u003cp\u003eOrange Carbo Crush! is a skin-contact wine from Noel Diaz of Purity Wine, made from organically farmed Viognier and Gewurztraminer sourced from Northern California. The 2020 vintage draws fruit from Sonoma County. Each variety undergoes carbonic fermentation separately, then they are co-fermented together before going straight to press. The wine is bottled unfined and unfiltered with no added sulfur.\u003c\/p\u003e\u003cp\u003eThe blend was conceived as an experiment: Gewurztraminer on its own can tip toward heavy and overripe, so Diaz introduced Viognier for its citrus edge and floral lift to bring balance. The result is aromatic and textured without being weighty, sitting at 12% ABV.\u003c\/p\u003e\u003cp\u003ePurity Wine operates out of the Marina Bay District of Richmond, California, where Diaz runs a winemaking cooperative that now includes 18 producers sharing the same space. He sources fruit from across Northern California, from Sierra Foothills vineyards at 2,000 feet elevation down to coastal-influenced Sonoma and Mendocino. Native yeast fermentation and no-sulfur additions are standard across all Purity wines.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":37544217247943,"sku":"PURICARB19C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-orange-carbo-crush-natural-wine-primal-wine.jpg?v=1630818998"},{"product_id":"rosehaze-pinot-gris-purity-wine-natural-wine","title":"Purity Wine Rosehaze Pinot Gris 2020","description":"\u003cp\u003eRosehaze is a skin-contact Pinot Gris made by Noel Diaz of Purity Wine from CCOF-certified organically farmed fruit grown in Contra Costa County, California. The grapes were sourced from vineyards with granite and shallow clay\/loam soils. Whole clusters were sealed and allowed to rest for 10 days, then lightly tread by foot and macerated for several hours before pressing.\u003c\/p\u003e\u003cp\u003eAfter pressing, the fermenting juice was transferred to a poly tank where it completed fermentation using native yeasts over several weeks. The wine was bottled unfined and unfiltered with zero added sulfur dioxide. Production was limited to 130 cases. The only ingredient is grapes.\u003c\/p\u003e\u003cp\u003eDespite its coral-pink color and hazy appearance, the extended skin contact puts this squarely in orange wine territory. At 12% ABV it sits light on its feet. The texture is chewy with ripe red fruit, melon, and a subtle funk on the finish. Serve slightly chilled but not icy cold.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":37544258535623,"sku":"PURIHAZE19C","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-rosehaze-natural-wine-primal-wine.jpg?v=1630819000"},{"product_id":"kerfufle-pet-nat-purity-wine-natural-wine","title":"Purity Wine Kerfufle Pet Nat 2020","description":"\u003cp\u003eKerfufle Pet Nat is made from 100% Carignan grown in Madera County, California, from a single vineyard planted in 1915. At over 100 years old, the vines are dry-farmed and head trained, meaning no irrigation and no trellising support — the old bush vines regulate their own yields. Carignan from ancient California plantings is known for vivid color, lively acidity, and expressive red fruit character, all of which translate naturally into the pet nat format.\u003c\/p\u003e\u003cp\u003ePet nat, short for pétillant naturel, is made by the méthode ancestrale: the wine is bottled while primary fermentation is still active, trapping CO2 as fermentation finishes in the bottle. The result is gentle, low-pressure carbonation with fine, somewhat frothy bubbles — less uniform than traditional method sparkling but more expressive of the raw fruit. This bottle carries no added sulfites, no fining, no filtering.\u003c\/p\u003e\u003cp\u003eWinemaker Noel Diaz runs Purity Wine out of a warehouse cooperative in Richmond, CA, where roughly 14 natural winemakers share space and equipment. His label philosophy is full transparency: the back label lists every ingredient used in production. For Kerfufle, the ingredient list is one item: grapes. All fruit sourced for Purity is grown organically, a standard Diaz committed to from 2016 onward.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":37544294154439,"sku":"PURIKERF19C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-kerfufle-natural-wine-primal-wine.jpg?v=1630818995"},{"product_id":"my-happy-place-purity-wine-natural-wine","title":"Purity Wine My Happy Place 2020","description":"\u003cp\u003eMy Happy Place is a skin-contact white wine (orange wine) made by Noel Diaz at Purity Wine in Richmond, California. The blend of Chardonnay and Valdiguie is fermented on skins with native yeasts, then bottled unfined and unfiltered with no added sulfur dioxide.\u003c\/p\u003e\u003cp\u003eDiaz sources all fruit from organically farmed vineyards across Northern California, including sites in Mendocino, Calaveras, and Contra Costa Counties, which he has been directly farming on lease since 2017. The regenerative approach emphasizes biodiversity and no-till farming to preserve soil fungal systems.\u003c\/p\u003e\u003cp\u003eSkin contact on white grapes extracts tannin, texture, and phenolic compounds that conventional white winemaking discards. In this wine, that contact gives the Chardonnay and Valdiguie more grip and savory complexity than either grape would show as a direct-press wine. Expect an amber-hued, lightly tannic pour with fresh acidity and fruit-forward character typical of the Purity style.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":38064364683463,"sku":"PURIHAPP20C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-my-happy-place-natural-wine-primal-wine.jpg?v=1630819360"},{"product_id":"oranjeena-orange-purity-wine-natural-wine","title":"Purity Wine Oranjeena 2020","description":"\u003cp\u003eOranjeena is Purity Wine's skin-contact Marsanne, made in California from organically farmed grapes. Noel Diaz ferments with native yeasts, macerates the juice on skins to extract color and tannin, then bottles the wine unfined and unfiltered with no added sulfites (under 10 mg\/L total). The result is a true orange wine in both method and appearance.\u003c\/p\u003e\u003cp\u003eMarsanne is a white Rhone variety that naturally produces wines with body, low-to-moderate acidity, and aromas of honeysuckle, pear, stone fruit, and melon. Extended skin contact pulls out texture and a nutty, oxidative depth that pushes the wine into amber territory. This 2020 vintage reflects the grape's tendency toward weight and richness, balanced here by Diaz's preference for restraint and minimal intervention.\u003c\/p\u003e\u003cp\u003ePurity Wine sources fruit from organically farmed vineyards across Northern California, including sites in the Sierra Foothills at around 2,000 feet elevation where clay and granite soils contribute mineral character. Diaz launched Purity around 2014 after nearly two decades working in restaurants, eventually becoming a wine buyer before shifting to production.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":38064422453447,"sku":"PURIORAN20C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-oranjeena-natural-wine-primal-wine.jpg?v=1630819346"},{"product_id":"karen-yan-pink-purity-wine-natural-wine","title":"Purity Wine Karen Yan Pink! 2020","description":"\u003cp\u003eKaren Yan Pink! is a rosé made from 105-year-old, head-trained, dry-farmed Carignan vines in the Sierra Foothills AVA. The grapes are farmed organically and the wine is made using carbonic maceration at Purity's winery in Richmond, California. At 12% ABV, it is light, refreshing, and built for drinking cold.\u003c\/p\u003e\u003cp\u003eCarignan this old and dry-farmed produces small yields with concentrated, tightly wound fruit. Processed carbonically, the wine trades Carignan's typical grippy tannin for bright red fruit, a floral lift, and a clean, savory finish. It is bottled unfined and unfiltered with no added sulfites, consistent with Purity's approach across all wines.\u003c\/p\u003e\u003cp\u003eNoel Diaz started Purity Wine in 2013 and operates out of a winemaking cooperative at 1401 Marina Way South in Richmond, California. His approach is total transparency: every back label lists exactly what was done to the wine in the cellar. Karen Yan Pink! reflects that ethos, a single-variety rosé from a historic old-vine block with nothing added.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":38064452272327,"sku":"PURIYANP20C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-karen-yan-pink-natural-wine-primal-wine.jpg?v=1630819349"},{"product_id":"karen-yan-red-purity-wine-natural-wine","title":"Purity Wine Karen Yan Red! 2020","description":"\u003cp\u003eKaren Yan Red! is 100% Carignan sourced from a single Madera AVA vineyard with vines approximately 105 years old. The vines are head-trained and dry-farmed organically. At roughly 12% ABV, this is a light, chillable red made using carbonic maceration, giving it a Beaujolais-like bounce and bright, juicy fruit without heaviness.\u003c\/p\u003e\u003cp\u003ePurity Wine is the project of Noel Diaz, who began making wine in 2013 out of Richmond, California after nearly 20 years working in restaurants. His winemaking philosophy centers on native yeast fermentation, no fining or filtration, and near-zero sulfur additions. Every bottle carries full back-label transparency on what was and was not done to the wine.\u003c\/p\u003e\u003cp\u003eMadera AVA sits on the San Joaquin Valley floor, bounded by the San Joaquin River to the southwest and the Sierra Nevada to the east. Elevations range from roughly 130 to 390 feet, with alluvial loam soils and a hot, dry growing season averaging around 12 inches of annual rainfall. Old-vine Carignan thrives here, producing fruit with natural acidity that offsets the region's heat.\u003c\/p\u003e\u003cp\u003eThe Karen Yan vineyard name references the grower. At 105 years old, these vines produce low yields with concentrated flavor and reliable acidity — qualities that make carbonic-style Carignan from old California plantings worth seeking out.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":38064482058439,"sku":"PURIYANR20C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-karen-yan-red-natural-wine-primal-wine.jpg?v=1630819352"},{"product_id":"love-me-or-hate-me-purity-wine-natural-wine","title":"Purity Wine Love Me Or Hate Me 2020","description":"\u003cp\u003ePurity Wine Love Me Or Hate Me is a natural wine made from co-fermented Contra Costa County Pinot Gris and Lodi Muscat; hazy with light tannins, guava, and passionfruit.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42422415884504,"sku":"PURILOVE21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-love-me-or-hate-me-natural-wine-primal-wine.jpg?v=1780184911"},{"product_id":"shake-up-purity-wine-natural-wine","title":"Purity Wine Shake Up 2021","description":"\u003cp\u003ePurity Wine Shake Up 2021, is a natural wine made from 100% Contra Costa Pinot Gris farmed organically. Raspberry, strawberry, carbo forward, bubble gum freshness.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42422427418840,"sku":"PURISHAK21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-shake-up-natural-wine-primal-wine.jpg?v=1780184908"},{"product_id":"within-without-purity-wine-natural-wine","title":"Purity Wine Within Without 2021","description":"\u003cp\u003ePurity Wine Within Without 2021, is a natural wine made from organically farmed 50% Albariño and 50% Muscat; co-ferment from Lodi but from two different vineyards; bright, floral, dry, citrus, and stone fruit.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42422434037976,"sku":"PURIWITH21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-within-without-natural-wine-primal-wine.jpg?v=1780184906"},{"product_id":"la-nina-purity-wine-natural-wine","title":"Purity Wine La Niña 2020","description":"\u003cp\u003ePurity Wine La Niña 2020 is a red natural wine made from 60% Russian River Pinot Noir, 40% Nevada County Viognier; Quenchy, bright, black cherries, kiss of smoke.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42423652253912,"sku":"PURININA21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-la-nina-natural-wine-primal-wine.jpg?v=1780184903"},{"product_id":"peace-love-happiness-purity-wine-natural-wine","title":"Purity Wine Peace Love Happiness 2022","description":"\u003cp\u003ePurity Wine Peace Love Happiness is a skin-contact co-ferment of Gewurztraminer, Gravensteins, pluots, and blackberries - light perfume from the Gewurtz (an aromatic grape varietal) with a kick of cider from the Gravensteins; the pluots fill out the texture making it round but not heavy. Serve chilled and enjoy with Baja-style fish tacos!\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42423771103448,"sku":"1108","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-peace-love-happines-the-toesen-one-natural-wine-primal-wine.jpg?v=1780184899"},{"product_id":"o-c-c-purity-wine-natural-wine","title":"Purity Wine O.C.C. 2021","description":"\u003cp\u003ePurity Wine O.C.C. 2021, more info coming soon.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42423808426200,"sku":"PURIOCC21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-occ-natural-wine-primal-wine.jpg?v=1780184897"},{"product_id":"poof-purity-wine-natural-wine","title":"Purity Wine pooF! 2021","description":"\u003cp\u003ePurity Wine pooF! is a skin-contact natural wine made from 100% Pinot Gris grapes farmed organically in Contra Costa County, California. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites. Refreshing, zesty, fruity, great Pinot Gris by Noel and the gang!\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42900380418264,"sku":"1106","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-poof-orange-natural-wine-primal-wine.jpg?v=1718500103"},{"product_id":"lemonkisses-purity-wine-natural-wine","title":"Purity Wine Lemonkisses 2021","description":"\u003cp\u003ePurity Wine Lemonkisses 2021, is a skin-contact natural wine made from 100% Sauvignon Blanc grapes farmed organically in Contra Costa County, California. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites. Tropical fruit, citrus, more citrus, tangy and crisp, great salinity and a touch of aromatic herbs. Drink chilled!\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42900397719768,"sku":"1107","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-lemonkisses-orange-natural-wine-primal-wine.jpg?v=1718500101"},{"product_id":"my-ride-or-die-purity-wine-natural-wine","title":"Purity Wine My Ride or Die 2021","description":"\u003cp\u003ePurity Wine My Ride or Die 2021 is a white natural wine made from Orange Muscat grown organically in Lodi, California. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites. Pineapple, pomegranate, citrus; summer wine ftw!\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42900428554456,"sku":"PURIRIDE21C","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-my-ride-or-die-natural-wine-primal-wine.jpg?v=1718500098"},{"product_id":"yummo-pet-nat-purity-wine-natural-wine","title":"Purity Wine Yummo Pét-Nat 2021","description":"\u003cp\u003ePurity Wine Yummo Pét-Nat 2021, is a white sparkling natural wine made from Orange Muscat grown organically in Lodi, California. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites. Sparkling version of My Ride or Die, lots of tropical fruit, sour apple, a summer sparkler that's impossible to resist.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":42902483960024,"sku":"purity-yummo-2063","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-yummo-pet-nat-natural-wine-primal-wine.jpg?v=1718500093"},{"product_id":"starlight-sauvignon-pet-nat-purity-wine","title":"Purity Wine Starlight Sauvignon Pet-Nat 2021","description":"\u003cp\u003ePurity Wine Starlight Sauvignon Pet-Nat 2021 is a skin-contact sparkling wine made from Sauvignon grapes from Contra Costa, California. Lemon, lime, tiny, soft bubbles, opens up on the back end of the palate with apple pie and black pepper and a touch of lemongrass Serve chilled and enjoy with light pasta or fish.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":43495931314392,"sku":"PURISTAR","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-starlight-natural-wine-primal-wine.jpg?v=1718499678"},{"product_id":"strawberry-feelz-purity-natural-wine","title":"Purity Wine Strawberry Feelz Pet-Nat 2022","description":"\u003cp\u003ePurity Wine Strawberry Feelz 2022 is a natural wine made from a field blend of grapes farmed organically in Contra Costa County, California. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites. Refreshing, zesty, fruity, great wine!\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":43754648469720,"sku":"purity-strawberry-2029","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-strawberry-feels-natural-wine-primal-wine_1.jpg?v=1718499407"},{"product_id":"tiger-lily-zinfandel-syrah-natural-wine","title":"Purity Wine Tiger Lily Zinfandel Syrah NV","description":"\u003cp\u003ePurity Wine Tiger Lily Zinfandel Syrah is a natural wine made from a blend of 60% Zinfandel from Russian River and 40% Syrah from the Sonoma Mountains, California. This is a very multi-vintage wine, hence the NV (Non-Vintage) denomination. Spontaneous fermentation with native yeast, unfined, unfiltered, no added sulfites.\u003c\/p\u003e","brand":"Purity Wine","offers":[{"title":"Default Title","offer_id":43754657546456,"sku":"Purity-Tiger","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/files\/purity-wine-tiger-lily-natural-wine-primal-wine_1_-natural-wine-primal-wine-copyright.png?v=1787935925"},{"product_id":"skin-contact-purity-wine","title":"Purity Wine Skin Contact 2022","description":"\u003cp\u003ePurity Wine Skin Contact is a natural wine made from a field blend of grapes farmed organically in Contra Costa County, California. 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