{"title":"Pormenor","description":"\u003cp\u003eThe Douro Valley built its global reputation on Port, and for a generation the still wines that followed Port's commercial triumph were cast in the same mould: extracted, high in alcohol, rich with new oak. Pedro Coelho founded Pormenor in 2013 to make the case for a different Douro , one where freshness, minerality, and elegance replace muscle and weight.\u003c\/p\u003e\u003cp\u003eCoelho's background was not in winemaking but in management and wine commerce. After completing a postgraduate degree in oenology, he worked at Quinta do Portal and then at Niepoort, where he met Luis Seabra. Seabra's approach to Douro whites , early harvest, high altitude, low extraction, minimal oak , became a formative influence. Coelho launched Pormenor with the 2013 vintage alongside two friends, José Silva and Miguel Cardozo. The name means \"detail\" in Portuguese: a deliberate statement about the meticulous, unhurried attention required to find freshness in a hot valley.\u003c\/p\u003e\u003cp\u003eMore on how they farm and work in the cellar in our \u003ca href=\"\/blogs\/natural-wine-producers-primal-wine\/pormenor\"\u003ePormenor producer profile\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"pormenor-douro-branco-organic-wine","title":"Pormenor Douro Branco 2023","description":"\u003cp\u003ePormenor Douro Branco originates from Pedro Coelho's high-altitude vineyards in Portugal's Douro region. This natural wine blends primarily Rabigato with Malvasia Fina and Codega do Larinho from 50-100-year-old vines planted at 600-700 meters elevation on blue mica schist soils. Following minimal intervention principles, grapes undergo spontaneous fermentation with indigenous yeasts in stainless steel tanks, aging on fine lees for 11 months. No additives or temperature control are used\u003c\/p\u003e","brand":"Pormenor","offers":[{"title":"Default Title","offer_id":50600868937944,"sku":"PROMENOR-BRANCO","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/files\/pormenor-douro-branco-organic-wine-deslop.png?v=1784587822"},{"product_id":"pormenor-douro-tinto-organic-wine","title":"Pormenor Douro Tinto 2020","description":"\u003cp\u003ePormenor Douro Tinto showcases a masterful blend of indigenous Douro varieties, predominantly Touriga Franca, Tinta Roriz, Tinta Amarela, and Rufete. Crafted by winemaker Pedro Coelho from 60+ year-old vines planted above 500 meters in Soutelo do Douro, this wine reflects the region's distinctive schist terroir. The grapes undergo fermentation and maceration in stainless steel vats with indigenous yeasts and minimal intervention, followed by 18 months aging in used French oak barrels.\u003c\/p\u003e","brand":"Pormenor","offers":[{"title":"Default Title","offer_id":50600901640408,"sku":"PROMENOR-TINTO","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/files\/pormenor-douro-tinto-organic-wine-deslop.png?v=1784587830"}],"url":"https:\/\/primalwine.com\/collections\/pormenor.oembed","provider":"Primal Wine","version":"1.0","type":"link"}