{"title":"Le Machin","description":"\u003cp\u003eLe Machin, which translates roughly from French as \"the thing\" or \"the whatsit,\" captures the mischievous spirit behind this Santa Barbara County project from Mike Roth and Craig Winchester of Lo-Fi Wines. The name is fitting: this is wine that resists easy categorization, grown organically, made with indigenous yeasts, and bottled with as little intervention as the vintage allows.\u003c\/p\u003e\u003cp\u003eMike Roth and Craig Winchester have known each other since their teenage years. They launched Lo-Fi Wines in 2012, with commercial releases beginning around 2014, while Roth was simultaneously working as winemaker at Coquelicot Estate in Los Olivos. Le Machin emerged as a distinct label focused on CCOF-certified organic fruit, allowing Roth to work with parcels and grapes that expressed the particular character of the Santa Rita Hills and Santa Barbara County more broadly.\u003c\/p\u003e\u003cp\u003eMore on how they farm and work in the cellar in our \u003ca href=\"\/blogs\/natural-wine-producers-primal-wine\/le-machin\"\u003eLe Machin producer profile\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"pinot-noir-santa-rita-hills-le-machin-natural-wine","title":"Le Machin Pinot Noir Santa Rita Hills 2021","description":"\u003cp\u003eLe Machin Pinot Noir Santa Rita Hills is a red wine made from 100% Pinot Noir grapes grown organically at Spear Vineyard, Santa Rita Hills, California. Medium body wine with bright red fruit and carnation flowers on the nose; balanced acidity for an all-around delicious expression of Pinot Noir.\u003c\/p\u003e","brand":"Le Machin","offers":[{"title":"Default Title","offer_id":43206009454808,"sku":"1141","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/le-machin-pinot-noir-natural-wine-primal-wine.jpg?v=1718499912"}],"url":"https:\/\/primalwine.com\/collections\/le-machin.oembed","provider":"Primal Wine","version":"1.0","type":"link"}