{"title":"International Popular Wine","description":"\u003cp\u003ePurity Wine was founded by Noel Diaz, who began making wine in 2013 and established his winery operation at 1401 Marina Way South in Richmond's Marina Bay District in 2017. Diaz grew up in Delano in Kern County, where his parents were migrant farmers. He came to the Bay Area for film school and eventually shifted toward winemaking, operating first out of a facility on Treasure Island before relocating to Richmond. The name Purity Wine reflects Diaz's stated philosophy of minimal intervention: letting the grape express itself without manipulation.\u003c\/p\u003e\u003cp\u003ePurity Wine operates as a collective winery space that hosts multiple natural winemakers working under one roof. International Popular Wine is one of the labels produced within this shared facility. Diaz sources grapes from organic or biodynamic California growers and applies native yeast fermentation across all wines. His wines are left unfiltered and he rarely uses sulfur, with no added SO2 across most of his lineup. Diaz also describes his farming approach as regenerative — emphasizing biodiversity, no-till practices, and ecosystem health beyond standard organic protocols.\u003c\/p\u003e\u003cp\u003eFor this pet-nat, Verdelho from Contra Costa County was harvested in early August 2020, pressed the following day, and fermented with native yeasts. The wine went through a reductive phase before stabilizing into its current profile. It was bottled before fermentation completed to capture natural CO2, then disgorged and finished with a small addition of Cinsault to add tension to the blend. No sulfur was added at any stage; the label notes only naturally occurring sulfites.\u003c\/p\u003e","products":[{"product_id":"red-international-popular-wine-purity-wine-natural-wine","title":"International Popular Wine Red 2020","description":"\u003cp\u003e\u0026gt; 2020 Grenache 35%, Mourvèdre 30%, Roussanne 20%, Carignan 15% \u0026gt; Oakstone Vineyard, Nevada County – Alc. 12% by Volume \u0026gt; Contains Only Naturally Occurring Sulfites – 750ml \u0026gt; Produced and Bottled by Purity Wine, Richmond, California\u003c\/p\u003e\u003cp\u003eThis field blend of Grenache, Mourvèdre, Roussanne, and Carignan came into the winery cold on September 15. It was covered in carbon dioxide and left to rest whole cluster for 10 days. On day 11, it was lightly trodden by foot. The fruit was then sent to the press where the juice was separated out and moved to a 275-gallon tank to complete fermentation and rest a bit before bottling on March 4, 2021. All vineyards associated with Purity are farmed organically. 115 cases produced. @Harvest: ~21 Brix, ~8 g\/l TA, ~3.3 pH. Ingredients: Grapes\u003c\/p\u003e\u003cp\u003eWe are excited to introduce International Popular Wine, a collaboration between Primal Wine and winemakers from around the world.\u003c\/p\u003e\u003cp\u003eEach winemaker is free to experiment with new techniques and new blends. We aim to release high-quality wine while ensuring that everyone in the process is treated and paid fairly. Most importantly, International Popular Wine is not a private label, but a collaboration with winemaker friends aimed at showcasing their talent.\u003c\/p\u003e","brand":"International Popular Wine","offers":[{"title":"Default Title","offer_id":40411542487239,"sku":"PURICRED20C","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/international-popular-wine-purity-red-natural-wine-primal-wine.jpg?v=1780185998"},{"product_id":"pet-nat-international-popular-wine-purity-wine-natural-wine","title":"International Popular Wine Pet-Nat 2020","description":"\u003cp\u003eThis pet-nat comes from 100% Verdelho grown in Contra Costa County, produced and bottled by Purity Wine under winemaker Noel Diaz at 1401 Marina Way South in Richmond, California. Grapes were harvested in the first week of August 2020 and slowly pressed the following day. Fermentation proceeded with native yeasts, taking the wine through a reductive, funky phase before settling into a flinty earthiness with a lush, pineapple-forward mouthfeel.\u003c\/p\u003e\u003cp\u003eThe wine was finished in the traditional pétillant naturel method: bottled before fermentation completed so that residual CO2 creates a gentle sparkle in the bottle. Post-disgorgement, a small addition of Cinsault was blended in to add tension and structural contrast to the round, tropical Verdelho base. Alcohol sits at 11% and the wine contains only naturally occurring sulfites — no SO2 was added.\u003c\/p\u003e\u003cp\u003eContra Costa County sits directly east of San Francisco Bay on deep, free-draining Delhi sandy loam soils. These soils allowed vines to survive the phylloxera epidemic, and many plantings in the region remain own-rooted and dry-farmed. Afternoon winds off the Bay moderate the otherwise hot inland climate, preserving acidity in the grapes through harvest. Verdelho is a minority variety in the county but has shown an affinity for the sandy, warm-to-hot conditions.\u003c\/p\u003e","brand":"International Popular Wine","offers":[{"title":"Default Title","offer_id":40411743420615,"sku":"PURIPETN20C","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/international-popular-wine-pet-nat-purity-natural-wine-primal-wine.jpg?v=1630820503"},{"product_id":"purity-x-primal-international-popular-wine","title":"International Popular Wine Purity x Primal","description":"\u003cp\u003eThis 2020 field blend from Oakstone Vineyard in Nevada County is a direct collaboration between Purity Wine and Primal Wine. The blend is 35% Grenache, 30% Mourvèdre, 20% Roussanne, and 15% Carignan, all harvested and brought into the winery cold on September 15, 2020. It carries no added sulfites and clocks in at 12% ABV.\u003c\/p\u003e\u003cp\u003eWinemaker Noel Diaz covered the fruit in carbon dioxide and left it to rest whole cluster for 10 days. On day 11, the fruit was lightly trodden by foot before being sent to press. The free-run juice was then moved to a 275-gallon tote to complete fermentation using only native yeasts. The inclusion of Roussanne as a white grape in this red field blend adds texture and aromatic lift that sets it apart from a conventional GSM-style wine.\u003c\/p\u003e\u003cp\u003eOakstone Vineyard sits in Nevada County within the Sierra Foothills AVA, a mountainous zone where vineyards rarely fall below 2,000 feet elevation. The rocky, granite-based soils here are dry and free-draining, producing small, thick-skinned berries with concentrated flavors. The wide diurnal temperature swings — hot days followed by cold nights driven by alpine air off the Sierra Nevada — preserve natural acidity and extend the ripening window.\u003c\/p\u003e\u003cp\u003ePurity Wine operates out of Richmond, California, where Noel Diaz has built the Richmond Wine Collective, a shared winery space housing multiple natural winemakers under one roof. As of 2016, all fruit Diaz sources is grown organically. This wine contains only naturally occurring sulfites.\u003c\/p\u003e","brand":"International Popular Wine","offers":[{"title":"Default Title","offer_id":40500654932167,"sku":"","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/international-popular-wine-curated-box-natural-wine-primal-wine.jpg?v=1780185963"},{"product_id":"red-pet-nat-international-popular-wine","title":"International Popular Wine Red Pét-Nat 2021","description":"\u003cp\u003eThe Third installment from our collaboration with Purity Wine – International Popular Wine Red Pét-Nat. This is a slightly fizzy Carignan with a splash of Albarino blended in; fruit-forward, crisp, and refreshing. Very happy with how it turned out, Noel Diaz outdid himself and the future is bright. Enjoy it chilled!\u003c\/p\u003e\u003cp\u003eWe are excited to introduce International Popular Wine, a collaboration between Primal Wine and winemakers from around the world.\u003c\/p\u003e\u003cp\u003eEach winemaker is free to experiment with new techniques and new blends. We aim to release high-quality wine while ensuring that everyone in the process is treated and paid fairly. Most importantly, International Popular Wine is not a private label, but a collaboration with winemaker friends aimed at showcasing their talent.\u003c\/p\u003e","brand":"International Popular Wine","offers":[{"title":"Default Title","offer_id":42310652330200,"sku":"PURIREDS21C","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/international-popular-wine-purity-natural-wine-primal-wine.jpg?v=1780185033"},{"product_id":"orange-verdelho-natural-wine","title":"International Popular Wine Orange Verdelho 2021","description":"\u003cp\u003eOur fourth and final installment under the label International Popular Wine – made by Purity Wine. Skin-contact Verdelho from California, bottled unfined, unfiltered, no added sulfites. Ingredients: grapes! Honeysuckle, apricot, citrus, and a touch of aromatic herbs for a savory orange wine to be enjoyed with roast chicken or grilled fish.\u003c\/p\u003e","brand":"International Popular Wine","offers":[{"title":"Default Title","offer_id":43383740301528,"sku":"purity-orange-1044","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/purity-wine-orange-california-natural-wine-primal-wine.jpg?v=1718499804"}],"url":"https:\/\/primalwine.com\/collections\/international-popular-wine.oembed","provider":"Primal Wine","version":"1.0","type":"link"}