{"title":"Hervé Villemade","description":"\u003cp\u003eHerve Villemade is one of the defining figures of natural wine in the Loire Valley, a careful steward of the Cheverny appellation whose pure, energetic wines have won a devoted following.\u003c\/p\u003e\u003cp\u003eThe family estate, Domaine du Moulin, was founded in 1939 by Herve's grandfather Desire in the village of Cellettes. Herve took over in 1995. After tasting wines by Marcel Lapierre in Beaujolais and Thierry Puzelat at Clos du Tue-Boeuf in nearby Les Montils, he resolved to work the natural way, and began converting the estate to organic farming in 2000.\u003c\/p\u003e\u003cp\u003eMore on how they farm and work in the cellar in our \u003ca href=\"\/blogs\/natural-wine-producers-primal-wine\/herve-villemade\"\u003eHervé Villemade producer profile\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"vdf-bovin-rouge-herve-villemade-natural-wine","title":"Hervé Villemade VDF Bovin Rouge 2020","description":"\u003cp\u003eHervé Villemade VDF Bovin Rouge is a red wine made from 100% Gamay grapes farmed organically in the Loire Valley. Whole clusters macerate for 10 to 12 days. Fermentation and aging are done in concrete tanks with no manipulations. Two grams of S02 are added per hectoliter at bottling. Super fun straightforward, easy-drinking, glou glou, you get the idea; lots of juice in an old-school one-liter bottle.\u003c\/p\u003e","brand":"Hervé Villemade","offers":[{"title":"Default Title","offer_id":42643026313432,"sku":"HERVROUG20C","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/products\/herve-villemade-bovin-litre-natural-wine-primal-wine.jpg?v=1718500465"},{"product_id":"herve-villemade-bovin-rouge-gamay","title":"Hervé Villemade Bovin Rouge Gamay 2022","description":"\u003cp\u003eBottled in a nostalgic 1-liter format that recalls the local négociant wines of 1950s and 60s France, Hervé Villemade Bovin Rouge is a pure Gamay from the Vallée du Cher in the Loire. The grapes come from 40- to 60-year-old vines farmed organically by trusted local growers. Whole-bunch fermentation and aging in concrete tanks preserve freshness and fruit purity. Hervé Villemade Bovin Rouge sees minimal extraction and is bottled without fining, filtration, or added sulfites—just a tiny dose of SO2 at bottling. 13% ABV.\u003c\/p\u003e","brand":"Hervé Villemade","offers":[{"title":"Default Title","offer_id":51166708400344,"sku":"VILLEMADE-BOVINROUGE","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0019\/3363\/9735\/files\/herve-villemade-bovin-rouge-gamay-deslop.png?v=1784589341"}],"url":"https:\/\/primalwine.com\/collections\/herve-villemade.oembed","provider":"Primal Wine","version":"1.0","type":"link"}